The Model Garage: Winner of the July Alaka'i Award for Innovative Marketing Strategies

Mackenna Herr • Jul 12, 2023

The Model Garage in Berkley, California recently launched a Catalytic Converter Protection initiative in response to the rising trend of converter thefts.

A man in a dinosaur costume stands in front of the model garage

Rising to Meet Contemporary Challenges

As the rates of catalytic converter thefts began to skyrocket, The Model Garage recognized an opportunity to better serve its customers by addressing this issue head-on. Owner Robert, always on the front lines of innovation, didn't just develop a preventative measure; he devised a complete Catalytic Converter Protection initiative, proving that The Model Garage isn't just reactive, but proactive in finding solutions to contemporary issues.


An Exceptional Marketing Campaign

But the real ingenuity lies in how Robert launched this initiative. The heart of the strategy was a comprehensive marketing campaign that focused on educating consumers and promoting the new service. The campaign encompassed a series of educational blog posts, an update on the company's website with distinctive content, and a well-curated email blast targeting existing and potential clients.

The content was not only informative, but it was also designed to empower customers to make informed decisions about their vehicle's security. The overarching theme emphasized the importance of proactivity, thereby reinforcing The Model Garage's commitment to customer-focused solutions.


Overwhelmingly Positive Response

The response from the clientele was nothing short of phenomenal. Thanks to the effective marketing campaign, the uptake of the Catalytic Converter Protection initiative saw a significant increase, a testament to the power of strategically addressing current issues while engaging and educating clients.

This innovation provided a dual benefit for customers. It not only enhanced vehicle security by deterring potential theft but also strengthened customer trust in The Model Garage's dedication to proactive service and solutions.


Celebrating Achievement

The Model Garage focused their marketing efforts on an important topic, and it paid off. It stands as a testament to their innovative spirit and dedication to ensuring customer satisfaction. Congratulations to The Model Garage as the June Alaka'i Award winner for Innovative Marketing Strategies!

A man in a blue uniform is holding a wrench in his hands.
By Mackenna Herr 10 Sep, 2024
Let’s talk about what really matters, THE RESULTS.
A woman with long blonde hair is standing with her arms crossed.
By Mackenna Herr 02 Aug, 2024
Karim Morsli, of Winkler Automotive, has a daily reminder posted in the shop that reads, “If serving is below you, leadership is beyond you.” Karim, who transitioned from a career in engineering...
A woman with long blonde hair is standing with her arms crossed.
By Mackenna Herr 26 Jul, 2024
Welcome to "TLDL; Too Long Didn't Listen," a new mini blog series where I'll be recapping my favorite industry podcasts...
A garage with cars parked in front of it
By Mackenna Herr 26 Jul, 2024
Congratulations to The Garage in Renton for earning the July Alakai Award in the Shop Success Drivers category! Their recent adoption of the Live Scheduler and new site content additions highlight their commitment to leveraging KUKUI’s features for optimal performance. We’re proud to partner with such a forward-thinking and dedicated shop.
A laptop with the words live now on it
By Heather Myers 04 Jun, 2024
We are thrilled to announce that KUKUI's latest innovation, Live Scheduler, is now available. As an add-on product, Live Scheduler is designed to revolutionize the way auto repair shops interact with their customers by offering a seamless online scheduling experience.
A computer monitor with a KUKUI logo on it
By Mackenna Herr 16 May, 2024
With partners like Tekmetric, we're reshaping the landscape of automotive repair, not just by matching marketing expertise with operational acumen, but by forging a comprehensive network of solutions that empower shops to work smarter and grow faster.
Pals ocala auto repair wins an award for community involvement
By Mackenna Herr 08 May, 2024
Pals Ocala Auto Repair Recognized for Exceptional Community Involvement.
A group of people are posing for a picture in front of a brick wall.
By Mackenna Herr 19 Apr, 2024
Welcome to a momentous day in the automotive industry!
A man in a kukui shirt is holding a trophy
By Mackenna Herr 05 Apr, 2024
As employee number five and now the Senior Director of Partner Development, Mike has been integral in intertwining KUKUI's mission with the automotive industry, always prioritizing service and integrity....
A poster that says doug pilla master auto care wins alaska 's award for community involvement
By Mackenna Herr 05 Apr, 2024
In the spirit of community involvement, Doug Pilla Master Auto Care stands out as an exemplary member of their local community.
Share by: