Kukui CEO Instructs at Automotive Training Institute Expo

KUKUI • March 3, 2014

Automotive expert will offer insight into marketing and customer service


San Jose, CA – Todd Westerlund, president and CEO of Kukui Corporation, will serve as a trainer for the Automotive Training Institute Expo March 21-23, 2014 in Seattle. Westerlund, a 27-year-veteran of the automotive industry, will present two seminars: “If You Had Modern Marketing, You Would Have No Competition!” and “Building the Best Consumer Experience.” Both presentations are part of the expo’s management training track.


“I’m honored to be selected as a trainer for this year’s expo and look forward to helping shop owners improve key areas of their business that can have a significant impact on sales,” said Westerlund.


The West Coast’s largest training conference and expo, ATE features some of the best trainers in the industry, offering both management and training expertise. The event also features prominent keynote speakers, a wide range of exhibitors from all facets of the automotive industry and hands-on product demos of the latest, cutting-edge technologies. ATE offers a great opportunity for industry professionals to network and learn more about tackling the business challenges they face daily.


A sought-after speaker, Westerlund is constantly studying industry trends, attending automotive courses, and consulting with shops all over the United States. He spent 15 years as an ASE-Certified Smog Technician at a shop in San Ramon, CA. Before joining Kukui, Westerlund served as vice president of sales for Shop Management Services, a distributor of the R.O. Writer shop management software system for repair centers. He also spent four years as a regional manager at Demandforce, where he expanded the company’s automotive division. Westerlund’s automotive experience also includes serving in sales management positions at Diamond Certified, (a rating service for high-quality companies) and managing Internet sales at an automotive dealership.



Kukui Corp., which develops marketing software solutions for the automotive repair industry, will also serve as an exhibitor at the Expo.


A drawing of a telephone with the words kuku 's follow up module below it
By Mary Wirth March 12, 2025
Keeping customers coming back is just as important as getting them in the door. KUKUI’s Follow Up Module helps auto repair shops build lasting relationships through personal, meaningful connections—turning simple follow-ups into more appointments, higher approvals, and increased revenue.
A poster that says most shops fail at this do you
By Nick Martin February 19, 2025
Many shops aren’t taking advantage of this simple but powerful tool. And the numbers prove it. At KUKUI, we see firsthand how shops that consistently engage with their Google Reviews improve their online presence and attract more business.
A blue background with the words 2024 a year in review
By Gabby Oglesby January 31, 2025
2024 was all about helping you save time, connect with customers, and stay ahead in a competitive repair market.
By Mackenna Herr December 24, 2024
The Federal Trade Commission (FTC) recently issued an official ruling on consumer reviews.
By Heather Myers November 12, 2024
Built by a company with over 13 years experience working WITH and FOR Aftermarket Auto Repair shops.
A man in a blue uniform is holding a wrench in his hands.
By Mackenna Herr September 10, 2024
Let’s talk about what really matters, THE RESULTS.
A woman with long blonde hair is standing with her arms crossed.
By Mackenna Herr August 2, 2024
Karim Morsli, of Winkler Automotive, has a daily reminder posted in the shop that reads, “If serving is below you, leadership is beyond you.” Karim, who transitioned from a career in engineering...
A woman with long blonde hair is standing with her arms crossed.
By Mackenna Herr July 26, 2024
Welcome to "TLDL; Too Long Didn't Listen," a new mini blog series where I'll be recapping my favorite industry podcasts...
A garage with cars parked in front of it
By Mackenna Herr July 26, 2024
Congratulations to The Garage in Renton for earning the July Alakai Award in the Shop Success Drivers category! Their recent adoption of the Live Scheduler and new site content additions highlight their commitment to leveraging KUKUI’s features for optimal performance. We’re proud to partner with such a forward-thinking and dedicated shop.
A laptop with the words live now on it
By Heather Myers June 4, 2024
We are thrilled to announce that KUKUI's latest innovation, Live Scheduler, is now available. As an add-on product, Live Scheduler is designed to revolutionize the way auto repair shops interact with their customers by offering a seamless online scheduling experience.
Share by: