KUKUI Measures Success
We have identified 7 key performance indicators that all shop owners focus on to gauge their success. Theses indicators, the
7 Shop Success Drivers™, all lead to higher profits.
With KUKUI's All-in-One Success Platform®, you get all the tools you need to track these indicators, and ultimately build more profit.
The 7 Shop Success Drivers™
1. Dominate Your Local Market
A key driver to be successful in any business especially a local service business is being found online by your prospective customers and current customers alike. To be the best in their local area they need to be found more often or instead of competing shops in their location.
3. Higher Average Repair
Order (ARO)
Average Repair Order (ARO) is one of the most important indicators of success when it comes to managing your shop. Many business owners put a great deal of emphasis on Increasing Car Count to drive business. The thinking is that driving more cars through the shop on a regular basis is the primary indicator that the business is thriving. But, by also focusing on the average repair order, you will run a more consistent operation where you are maximizing your team’s efficiency while also maximizing Profit.
5. Improved work/life balance
No one ever gets into the auto repair business because they enjoy spending 16 hours a day working on their business, do they? We don’t think so either. That is exactly why KUKUI has created an integrated suite of software solutions to remove as many complications from managing your auto repair business as possible. Once the KUKUI All-in-Once Success Platform® has integrated with your shop management software, you will have access to tools that you had only wished were possible.
7. Higher Customer Retention
Acquiring new customers is crucial for any business. Did you know that retaining current customers is even more important? Not only is the cost of acquiring a new customer at least 5 times more expensive, but current customers are more profitable. Typically a new customer is going to try out your shop with a simple service or a lost leader. Existing customers know you and trust you enough to keep coming back. They are more likely to accept your service recommendations, bring their vehicles to you for routine maintenance, and keep coming back for major repairs.
2. More insight with better data
You can’t manage what you don’t measure. Shop Owners need insight into everything that is happening in and around the shop. Most strive to know how well their shop is performing in terms of ARO, Car Count, and Average Labor Hours and these are great metrics to watch.
4. New Customer Acquisition
It may seem obvious, but customers are clearly an essential part of any successful auto repair shop. Unfortunately, just opening a shop does not automatically mean customers will knock on your door. Attracting prospective customers (new customer acquisition) to your shop can be a difficult and confusing process without proper guidance. That is where KUKUI comes in.
6. Increasing Car Count
A prime indicator of success for many businesses is how busy they are. It is a pretty safe bet that a shop full of cars is doing better than one with empty bays and an empty parking lot. Increasing Car Count can be one of the most effective ways to quickly make your shop more profitable. But, getting more people through the door can be tricky. Plus, if you just increase the number of vehicles coming in but are losing money on each job because your team is working inefficiently, or you don't maximize the amount of work that can be done on each vehicle you may not be driving profit up.
