Auto Repair Ads that Work for your Auto Repair Shop
Google Ads is one of the best tools your auto shop can use to bring in customers, both new and existing. As a Google Partner, KUKUI offers our clients top quality Google Ads campaigns that can help grow your auto repair business leads and revenue. KUKUI auto repair websites from customers average an astounding 4 to 1 return on investment on their Google Ads campaigns, and you can too by joining KUKUI's All-in-One Success Platform®.
KUKUI and Google Ads
Our ad campaigns have been driving higher car counts and average repair orders for more than 10 years!
WHAT IS A GOOGLE PARTNER?
The Partner badge shows that:
- We demonstrate our commitment to attaining product expertise, driving client growth, and helping our clients succeed with Google Ads.
- We have access to the latest insights, product updates, and opportunities to attend exclusive industry events to support our clients’ goals.
WHAT DOES THAT MEAN FOR YOU?
The Google Partner badge signifies our expertise in digital advertising and helps us stand out in the industry. We have access to the latest insights and trends, promotional offers to give new clients ad credits toward their campaigns, and advanced product training for the latest Google Ads expertise.
Google Partner
since 2014
Why Choose the KUKUI Platform Marketing Tools for your Auto Repair business?
KUKUI’s success platform includes many Google Ads tracking tools that allow you to check up on campaign performance metrics like clicks, impressions and more. By integrating with your POS-system, KUKUI can show you how many clients came in from Ads, the exact amount they spent, as well as the ability to listen to the calls for training purposes.
Automotive Repair Advertising Optimized for Auto Repair Shop Websites
KUKUI's auto repair websites are optimized for a high Quality Score, a metric that Google uses to determine which ads to show up on a Google search results page. These auto repair services websites are all mobile-friendly, incorporate different landing pages for all car models you service, and are built to get you leads more frequently - factors Google takes into account when choosing ads.
Choosing the Right Keywords for Your Auto Repair Shop’s Google Ads Campaign
Selecting the right keywords is one of the most important steps in making sure your Google Ads actually connect with the people looking for your services. For auto repair shops, it pays to get specific.
Start with keywords related to your core services—think “auto repair,” “brake service,” “oil change,” or “check engine light.” To zero in on local searchers, combine those terms with your city or neighborhood, like “auto repair San Diego” or “brake repair near me.” This approach targets customers who are actively looking for help nearby.
You can also focus on:
- Services you specialize in (e.g., “transmission repair,” “wheel alignment”)
- Vehicle brands or models frequently serviced (e.g., “Honda service specialist”)
- Emergency-related phrases (“24-hour auto repair,” “roadside assistance”)
Use Google’s keyword tools to research what’s being searched in your area, and regularly review the performance of your chosen keywords to refine your strategy. By taking the time to select specific, location-focused keywords, you’ll increase the chances your ads reach drivers who need you most.
Strategies for Optimizing and Refining Your Google Ads Campaigns
To get the most out of your Google Ads investment, it's important to take advantage of the robust tools at your fingertips. Start by regularly reviewing performance metrics—like clicks, impressions, and conversions—directly within your KUKUI dashboard. This way, you can easily spot which ads are driving more business and which ones could use a tune-up.
Refining your ads is all about targeted adjustments. Here are a few proven tips our auto repair clients have found helpful:
- Monitor and Adjust Budget Allocation: Put more of your ad spend toward campaigns and keywords that consistently bring in high-quality leads.
- Test Different Messages: Try out multiple ad variations to see which headlines and call-to-actions get the best response from drivers searching for repairs.
- Utilize Ad Extensions: Add your location, phone number, and special offers—these can help your ads stand out and encourage customers to reach out.
- Leverage Keyword Data: Review which search queries are triggering your ads, then refine your keyword list to match the intent of your ideal customer.
- Track and Optimize Landing Pages: Make sure each ad links to a landing page tailored for the service you're promoting—such as brake repair, oil changes, or hybrid vehicles—helping improve both Quality Score and conversion rates.
Best of all, Google Ads makes it easy to keep improving. As you gather insights from past campaigns, you can continue to tweak, test, and scale what works best for your shop. This ongoing approach helps you maximize returns while keeping ad costs in check.
With these strategies, you'll always be a step ahead—adjusting your campaigns based on real results and bringing in more business to your bays.
Auto Repair Advertising
Case Study
Find out how KUKUI’s All-in-One Success Platform helped South Street Auto Care streamline Google Ads and find success:
